Challenges in the consumer business have also cropped up, he added.
Many offices haven't reopened, which has stalled its Seamless B2B product, which Maloney said is highly profitable and a strong product. One of its biggest markets, New York City, may take more time to grow market share, especially since it is just coming back online after the pandemic. The company also just rolled out a pricing guarantee in which it said it has the lowest prices compared to competitors or it would pay the difference up to $10 and offer $5 in Grubhub Perks to help make up the difference. In terms of pricing we're as good or better than competition." In terms of service and logistics we're as good or better than competition. "We're still matching supply in some of the metros, but, obviously we've exceeded supply in the ones where we're leading. "The way we look at the world is in terms of supply, service and consumer pricing," Maloney said. Just Eat board member and former Grubhub CEO Matt Maloney said the company expects there to be plenty of room to grow in metropolitan areas in terms of both new diners and higher frequency, which is more reflective of mature markets around the globe where customers order more often. That doesn't mean Grubhub will not be in regions like Ohio or Arizona, he said, but the company's larger efforts will be focused elsewhere. "We will therefore refocus strategic efforts to Grubhub strongholds whereby the focus will be to expand from that stronger base, rather than target the whole country." or Germany, but that each metropolitan area has its own characteristics," Groen said. cannot be seen as one market, like the U.K. In Europe, the company invests more heavily in the U.K., where it has a significant stronghold.
Just Eat's latest initiatives around Grubhub reflect the strategies it has already successfully deployed in Europe so winding down the Seamless brand, which is mostly known for its presence in New York, is not entirely surprising.
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